Took AEO Analytics from concept to launch in 6 months — a new product helping marketers maintain visibility as search shifts to AI — contributing to multi-million dollar revenue. Across Webflow Optimize, shipped workflow improvements and AI-assisted ideation tools that measurably increased product adoption.

Designed core features for Optimizely's experimentation and personalization platform. Built an AI-powered variable suggestion tool that doubled adoption of the feature. Established the AI design system for Opal — creating the component library and guidelines that standardized AI patterns across the product suite.

Partnered with enterprise clients to surface workflow pain points, then translated those findings into product designs that positioned IBM's automation capabilities as targeted solutions.

Redesigned the mortgage lender search experience based on user research — driving a 30% increase in revenue per visitor. Supported ongoing experimentation by writing test hypotheses and designing A/B variations.

Brought analytics and IoT products from concept to launch, working with enterprise partners such as GE Digital and Google to define product direction and ship new offerings.